Refresh: Brand Film

Key Points

• Client: Refresh, a Manchester-based PR agency.
• Job Title: Tell Your Story with Refresh – Brand Film.
• Job Type: Story-driven promotional video.
• Location: Manchester, UK.
• Time Frame: One month from concept to delivery.

The Challenge

Manchester’s PR scene is bustling with hundreds of agencies competing for attention, many boasting awards and credentials. While Refresh had plenty of accolades to showcase, their unique philosophy set them apart. Clients valued Refresh for their ability to elevate stories, not just campaigns. They needed a brand film that would highlight this distinctive ethos to attract new business leads and cement their position as storytellers, not just service providers.

The Plan

Eight Engines collaborated with Refresh to dive into the heart of their philosophy, developing three conceptual approaches to reflect their values. Together, we landed on Tell Your Story with Refresh, a voiceover-led narrative featuring Refresh’s own team.

The film centered on the idea that businesses don’t just need a PR agency—they need their stories told powerfully. Refresh excels in this art, and the brand film showcased it with:

• Voiceover: A heartfelt and authentic narration, voiced by a Refresh team member to enhance relatability and credibility.
• Team Focus: Dynamic shots of Refresh’s staff in action, highlighting their collaborative spirit and creativity.
• Cinematography: A vibrant, modern aesthetic paired with clean visuals to reflect Refresh’s innovative approach.

Throughout the production, we worked closely with Refresh, providing creative input and strategic direction to ensure the film captured their ethos and exceeded their expectations.

The Results

The Tell Your Story with Refresh brand film successfully captured the agency’s philosophy and resonated deeply with its audiences.

• Internal Impact: Staff were invigorated, seeing their unique role in the brand celebrated on screen.
• Client Engagement: Prospective clients quickly understood the Refresh difference, leading to increased inquiries and enthusiasm for their services.
• Differentiation: In a competitive market, the film cemented Refresh as a leader in storytelling.
• Testimonial:

“We have worked very closely with Eight Engines on numerous projects in the last couple of years, and they have always been an absolute pleasure to work with. Willing to take on any brief—no matter how weird and wonderful—the team not only help us to bring our ideas into reality but also offer consultancy, creative input, and direction to ensure that we meet our goals and create something genuinely unique."
— Elizabeth Zbaraska, Client Services Director

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