Specsavers: Lost & Found – Raising Awareness of Hearing Loss

Key Points

• Client: Tangerine x Specsavers
• Project Title: Lost & Found
• Project Type: Audiology Awareness Campaign
• Location: UK
• Time Frame: November 2022

The Challenge

Specsavers is widely recognised for its eyecare services, but its expertise in audiology is less well-known. To address this, Tangerine Communications sought to create a campaign that would educate the public about hearing loss and position Specsavers as a leading provider of hearing care services. The challenge was to develop engaging content that would resonate with adults aged 50 and above, highlighting the personal and varied experiences of hearing loss.

The production required managing a tight schedule and coordinating with high-profile talent, necessitating efficient planning and execution to deliver high-quality visuals within a single day of shooting.

The Plan

To bring the campaign to life, Tangerine collaborated with renowned musician Jools Holland to produce Specsavers' debut single, Lost & Found. The song was crafted using the top 50 responses from a national survey that asked individuals about the sounds they had lost or regained after using hearing aids. This approach personalised the issue of hearing loss, making it relatable and engaging.

Eight Engines was selected as the production partner to handle the complex shoot. Despite the demanding schedule and the involvement of a high-profile artist, our team successfully captured all necessary content in a single day. We employed meticulous planning and on-the-spot adaptability to ensure that the final visuals met the creative vision and high standards expected by the client.

The Results

The Lost & Found campaign achieved remarkable success, significantly enhancing public awareness of Specsavers' audiology services. The campaign reached a combined audience of 14.3 million, with over 10 million average watch time on YouTube and an average watch time of 12 seconds on Meta and TikTok platforms. The engaging content not only educated the target audience about the nuances of hearing loss but also positioned Specsavers as a trusted expert in hearing care.

This project exemplified the power of creative collaboration and efficient production management, resulting in a campaign that resonated deeply with its intended audience and effectively conveyed its message.