VIDEO PRODUCTION FOR SMALL BUSINESSES

Whatever the size of your business, video can help you make a real impact. As our consumption of digital content increases and develops, consumers are becoming more discerning in what they read, listen to and watch. Video is now taking a larger share of users’ online time. Whereas social media was once a text driven medium, it’s increasingly a visual one.

In such an environment, small businesses can’t afford to be left behind. Once upon a time creating professional, engaging video content might have been too costly and unrealistic for smaller businesses with limited marketing budgets. Today it’s much more affordable.

At Eight Engines, we help small businesses make a visual impact, engage with their existing customers and strengthen their brand.

If you want your business to get noticed, then you need video.

Why is video beneficial for small businesses?

As well as being about making a profit and earning a living, businesses tell a story. As human beings we love narrative, and if you can tell a compelling story about your business, then customers will engage.

What motivates you to get out of bed in the morning? What led you to setting up your business? What kind of impact do you want to make?

By answering these questions, you start to create a narrative that people can get behind. Video helps you to do that even more effectively. It can tell your story in a succinct, visually appealing way, that gives people visual hooks on which to hang the narrative. They can see you, what you’re doing and what you’re all about.

These days, succeeding in business is not just about offering great products and services, or being competitive on price. It’s also about having an engaging brand that adds value to the lives of your customers

Sounds challenging? Well, video helps you take a big step nearer to achieving it.

So what about the tangible returns?

Your story provides the content, the video does the rest. It will:

• Increase your conversion rate
• Boost your SEO
• Make your marketing content mobile appealing
• Give your business an edge over your competitors

In short, video brings in customers and helps you grow your business.

What’s the process?

A good marketing video is the start of a funnel. It goes out into the world, creates engagement, and moves potential customers further down the funnel until they’re at a point to make a commitment. Video exists as part of a wider marketing strategy, but it can be a key part. Deciding to make a video for your business is an exciting and potentially transformative move.

So, where do we start?

Firstly, we learn about your brand, what you have to offer and the message you’re hoping to relay.

Then we find out what you want to achieve with your video. More sales? More subscribers? Increased brand awareness?

Project planning, production & post-production

A project planning meeting will outline the project, completing some of the details and ensuring that it’s on track to succeed. This will fill in some of the logistical details such as where, when and who will be filmed, schedules, achievable milestones, and what will happen to it when it’s complete.

Next up comes production, and every step of the process will be meticulously planned to ensure that everything goes as smoothly as possible. Our talented team will then set about creating world class video content based on the brief.

After we have shot the video, post-production takes the material, edits it, takes care of sound design and music, and ultimately makes it ready for release.

At Eight Engines we don’t just guide you through the technical and complex world of filmmaking, we try to make it an enjoyable and rewarding experience.

We want the finished product to be something which you feel both a sense of ownership and pride about for years to come.

Good video can and should be transformative for your business, not only helping you to market your product, but to help deepen how you think about what you’re doing and the market you are trying to appeal to.

Cut through the noise

Companies are in a race to use sharper, more direct and engaging content than their competitors. You can’t afford for your business to be left behind.

With that in mind, and with the specific needs of small businesses to the fore, we’ve launched a new project that can help your brand compete.

Cut Through the Noise sees us team up with Conspicuous Marketing, to offer SMEs a unique opportunity to create exciting, and engaging video content. Once a month we will be renting a beautiful location, setting up all of our camera, lighting, and audio equipment and inviting SMEs, businesses, and individuals to come and join us for hour long slots to produce beautiful, interview based, video content without the day rate price tag.

It will be the same crew and equipment we use on all of our television work so the quality will be world class but instead of paying for a full day of their time, you only pay for an hour - less time, less money - it’s that simple!

Small businesses shouldn’t be excluded from the benefits that video can bring to their marketing.

Why not get in touch to find out how world-class video content is more accessible than you might have imagined?