OnSide Youth Zones: Angelos' Story

Key Points

• Client: OnSide Youth Zones
• Job Title: Case Study Video
• Job Type: Promotional / Awareness Campaign
• Time Frame: 1-day shoot
• Objective: To highlight the importance of Youth Zones and secure additional funding for future projects.

The Challenge

OnSide Youth Zones provide vital spaces for young people, offering them opportunities to build confidence, develop new skills, and form friendships. But to secure the funding needed to expand these initiatives, potential supporters needed more than just statistics—they needed to see the real impact of these spaces through the eyes of those who benefit from them.

The Plan

With just one day to capture the full story, we planned a streamlined but impactful shoot. Angelos, a young person whose life had been transformed by his local Youth Zone, was at the heart of the video. In a candid, heartfelt interview, he shared how he had once struggled with loneliness but, through attending the Youth Zone, had gained confidence, formed friendships, and even earned a seat in the UK Youth Parliament.

To bring his story to life visually, we captured dynamic b-roll footage of him engaging with his peers, fully immersed in the energy of the Youth Zone. We also showcased the centre’s impressive facilities - including a climbing wall, a rooftop football pitch, and music practice room - highlighting the breadth of opportunities available to young people. Careful planning ensured that, within a single day, we created a piece that was both emotionally compelling and visually engaging.

The Results

The final video was more than just a case study - it was a testament to the life-changing impact of OnSide Youth Zones. By pairing Angelos’ personal journey with striking visuals of the centre’s facilities and community spirit, we created a piece that resonated deeply with audiences. The campaign successfully strengthened OnSide’s case for funding, making the importance of Youth Zones impossible to ignore.