LinkedIn Premium

Key Points

• Client: LinkedIn in collaboration with Social Chain
• Job Title: Video Production
• Job Type: Social Media Activation
• Location: King Street, Manchester
• Time Frame: 1-day shoot, 3-day turnaround for final edit

The Challenge

LinkedIn wanted to promote the benefits of LinkedIn Premium with a humorous and impactful social media campaign. The creative concept, developed alongside Social Chain, involved an opera singer performing a comedic routine about a struggling business owner transformed by using LinkedIn Premium. The activation needed to capture public attention in a bustling environment while ensuring brand messaging remained front and center.

This project demanded swift coordination and meticulous planning:

• Securing a high-traffic yet manageable filming location on a weekday.
• Navigating council permissions and ensuring compliance with public performance regulations.
• Arranging bespoke branded props and reliable technical equipment for a seamless shoot.
• Delivering the final edited video within an extremely tight timeline of three days.

The Plan

To ensure the success of this production, we crafted a detailed, step-by-step plan:

1. Pre-Production:
   • Conducted a thorough recce of King Street to identify the optimal spot for visibility and acoustic considerations.
   • Secured the necessary filming permits from Manchester City Council, ensuring all local guidelines were met.
   • Collaborated with the creative team to design branded props, including a guitar case, wireless speaker, and microphone, aligned with LinkedIn Premium branding.
2. Production:
   • Scheduled the shoot for Monday lunchtime to leverage heavy foot traffic while minimizing disruptions.
   • Assembled a skilled crew adept at working efficiently in live, outdoor environments.
   • Executed the shoot in a brisk two-hour window, capturing multiple takes to ensure a variety of options for post-production.
3. Post-Production:
   • Delivered a polished final edit within three days, highlighting the humor and transformation narrative central to the campaign.
   • Ensured the video maintained LinkedIn’s professional tone while aligning with Social Chain’s vibrant creative vision.

The Results

The campaign successfully combined humor and relatability to promote LinkedIn Premium’s transformative benefits:

• Public Engagement: The King Street activation attracted significant attention, with live audiences engaging and sharing the experience on social media.
• Client Satisfaction: Delivered the project on time and within budget, meeting LinkedIn and Social Chain’s high expectations.
• Campaign Impact: The video achieved impressive views and engagement across LinkedIn’s social platforms, reinforcing their position as a leader in professional networking tools.

This project exemplified Eight Engines’ ability to manage complex productions under tight timelines, delivering content that’s impossible to ignore while making the journey seamless and enjoyable for our partners.