Help for Heroes: Seven Lives

KEY POINTS

• On average, seven people per day are medically discharged from the UK Armed Forces.
• Help for Heroes commissioned us to produce a series of videos about some of their beneficiaries.
• The content was to be shared on a variety of platforms and was thus required to be produced in a range of ratios.

THE CHALLENGE

The brief was to interview seven of Help for Heroes' beneficiaries and create a bespoke video for each participant in order to illustrate how Help for Heroes has aided them since their discharge. Being a sensitive and emotional issue, this required spending time with each interviewee in order to generate trust and a rapport, as well as to get to know their stories.

THE PLAN

With each interviewee we took time to develop a connection before asking them to tell their story on camera. Also, in order to create a compelling story we shot cinematic b-roll footage of each participant in their world to help foster a connection with the audience.

RESULTS

The films that Eight Engines produced met and exceeded the brief that we presented them with especially in terms of content and storytelling. They made what was a challenging project easy to achieve.

Charley Tysler - Brand Manger, Help for Heroes