Everything I Know About Love: EPK

Key Points

• Client: NBC Universal
• Job Title: Everything I Know About Love Behind the Scenes Documentary and Additional Marketing Content
• Job Type: EPK (Electronic Press Kit) Production
• Location: UK, with national and international distribution
• Time Frame: 4-day shoot
• Deliverables: 1 behind-the-scenes documentary and 15 additional pieces of marketing content
• Target Audience: Millennials, particularly millennial women
• Outcome: A cohesive suite of engaging content, including a vibrant documentary and 15 dynamic assets, shared by NBC Universal to drive global excitement for the series.

The Challenge

NBC Universal needed an end-to-end content package to market Everything I Know About Love, including a flagship behind-the-scenes documentary and supporting assets. The goal was to capture the show’s energy and its celebration of female friendship, creating a campaign that resonated with millennial women globally.

The project required a tight turnaround, with just four days to film and produce the documentary alongside 15 additional marketing pieces. These assets needed to be versatile for TV, digital platforms, and social media while maintaining a unified tone that matched the series’ bold and playful spirit.

The Plan

Eight Engines was brought on to manage the entire production process, from concept development to final delivery. Our approach ensured that the documentary and all supporting content celebrated the heart of Everything I Know About Love while appealing directly to the target audience.

Key steps included:

• Creative Development: Collaborating with NBC Universal to design an overarching creative vision that reflected the series’ girl gang dynamic and bold themes of friendship and millennial life.
• On-Set Production: Filming a behind-the-scenes documentary featuring candid interviews with the cast and crew, as well as 15 pieces of additional content, including character profiles, short-form promotional videos, and teaser clips.
• Tailored Storytelling: Ensuring all content captured the vibrant tone of the series with a mix of emotionally engaging moments, dynamic visuals, and relatable messaging.
• Post-Production: Delivering polished content that was optimised for distribution across multiple platforms, including TV, digital, and social media.

The Results

The comprehensive content package met NBC Universal’s needs and exceeded expectations. The flagship behind-the-scenes documentary offered an authentic and joyful glimpse into the making of Everything I Know About Love, while the 15 additional assets provided bite-sized, shareable content to build excitement across platforms.

The campaign resonated strongly with millennial women, successfully amplifying the series’ themes of female friendship and millennial life. Distributed widely across national and international platforms, the content helped generate significant buzz, contributing to the show’s global success.

This project demonstrated Eight Engines’ ability to seamlessly manage complex productions, delivering a full suite of high-quality content that aligned perfectly with the client’s goals.

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