Etex: Hockley Mills

Key Points

Client: Etex/Siniat (via PR firm Refresh)
Job Title: Case Study Video Campaign
Job Type: Video Production
Location: Hockley Mills, Jewellery Quarter, Birmingham
Time Frame: One-Day Shoot
Deliverables:

• 2x 4-minute full-length case studies
• 2x 1-minute videos
• 3x short-form videos

The Challenge

Nestled in the vibrant Jewellery Quarter of Birmingham, the Hockley Mills construction site faced a unique challenge: its proximity to a bustling train station. Noise was an unavoidable hurdle, but for Etex/Siniat and Robert McAlpine, it was an opportunity to shine. By providing state-of-the-art soundproofing systems, Siniat ensured the site was fit for modern living—turning a potential pitfall into a cornerstone of the project’s success.

Our task? To tell this story in a way that resonated with technical experts, construction professionals, and everyday viewers alike—all while keeping things grounded and relatable. And we had just one day to do it.

The Plan

We believe that every great story starts with a solid foundation—and for this project, that meant meticulous planning.

• Uncovering the Story: We worked closely with PR firm Refresh to dig deep into the narrative, ensuring we captured not just the technical details but the human impact of Siniat’s soundproofing solutions.
• Building Trust on Set: From the moment we arrived at Hockley Mills, we made it a point to connect with everyone involved—from the site manager to the soundproofing specialists—putting them at ease in front of the camera.
• Crafting Versatility: Knowing the importance of multi-platform content, we tailored our deliverables to include long-form case studies, concise edits, and social-friendly snippets.

With a packed one-day schedule, we balanced efficiency with creativity, capturing dynamic b-roll and impactful interviews without disrupting the site’s operations.

The Results

In just one day, we delivered a suite of high-impact videos that exceeded expectations:

• 2x Full-Length Case Studies (4 minutes): Showcasing the full scope of the soundproofing challenge and solution.
• 2x 1-Minute Videos: Perfect for grabbing attention and conveying the project’s highlights.
• 3x Short-Form Videos: Tailored for social media, ensuring the campaign reached a broad audience with maximum engagement.

The videos brought Siniat’s work to life, emphasising their technical expertise and their commitment to making Hockley Mills a success. Etex/Siniat and Refresh now have a library of high-quality assets to boost brand awareness and support future campaigns.

Client Testimonial

Elizabeth Zbaraska, Client Services Director: "We have worked very closely with Eight Engines on numerous projects in the last couple of years and they have always been an absolute pleasure to work with. Willing to take on any brief – no matter how weird and wonderful – the team not only help us to bring our ideas into reality but also offer consultancy, creative input and direction to ensure that we meet our goals and create something genuinely unique."