Aqueous: Do it Right

Key Points

• Client: Aqueous Digital – an established SEO agency undergoing a rebrand to attract larger, premium clients.
• Scope: Produce a high-end, TV-style digital ad aligned with their strap-line SEO Done Right to reflect Aqueous’s new positioning as a sophisticated, results-focused SEO provider.
• Budget and Approach: Limited budget managed through strategic use of in-house equipment, a single location, and a streamlined production team, maintaining premium quality without premium costs.
• Timeframe: Six weeks from concept to delivery, with Eight Engines responsible for ideation, filming, and final production.

The Challenge

Aqueous Digital, a long-term partner, approached us during a pivotal rebrand from their previous tagline, “Search Never Sleeps,” to the more intentional “SEO Done Right.” This evolution signalled a strategic pivot aimed at attracting larger, more established clients—businesses capable of higher retainers, even household names. They no longer needed to educate clients about SEO; instead, they wanted to appeal to brands that already value SEO but seek a top-tier partner.

The project required a creative approach to deliver a high-end feel while managing costs effectively—a challenge that Eight Engines was more than ready to tackle.

The Plan

After pitching three concepts, Aqueous immediately connected with Do It Right. This idea portrayed a single character, a meticulous perfectionist, moving through their day ensuring every detail is flawless—a reflection of Aqueous’s approach to SEO as an art and science done with precision. With a limited budget, we designed the creative and production approach to achieve high production value through thoughtful choices:

• Intentional Visual Design: Every visual detail supported the theme of perfectionism. We used symmetry throughout the scenes to create a sense of order and control, and each shot was art-directed for visual cohesion. The character’s attire was carefully chosen—bright and deliberate, conveying someone who takes pride in the details.
• Efficient Production Setup: We filmed all scenes in a single location, a beautifully designed home in Cheshire, allowing us to capture five distinct scenes in one day. By focusing on one character in one setting, we were able to manage both time and budget constraints while creating a visually rich narrative.
• High-Quality Equipment and Expertise: Eight Engines leveraged its extensive in-house gear, including broadcast-standard Sony FX9 cameras and high-end lighting, the same tools used on major productions. Our team, with experience on shows like Peaky Blinders, Broadchurch and Skins and films like Fast & Furious 6, brought the expertise needed to deliver a cinematic quality aligned with Aqueous’s premium image.

The Results

The final ad powerfully embodied Aqueous’s rebranded identity as a high-caliber, results-driven SEO partner, showcasing their “SEO Done Right” philosophy. Through intentional design, seamless visuals, and a cohesive narrative, we helped Aqueous elevate their brand perception and signal their expertise to a premium audience.

Client Feedback

Kristian, Head of Marketing at Aqueous, shared, “Eight Engines always deliver on time and to budget. Their project management, account management, and overall customer communication are superb. In my 20 years of marketing experience, Eight Engines is top-tier when it comes to film and video production. They have always exceeded expectations and made the most from the brief and budget, injecting lots of their own creativity, innovation, and professionalism along the way.”

The ad has helped Aqueous manage it’s place in the market with confidence, positioning them as a perfectionist’s choice in SEO. Our partnership with Aqueous remains strong, and we’re thrilled to continue helping them make an impact in their industry.

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