What is a promotional video and how to create one for your business

 Video has never been more important when it comes to marketing. We live in an increasingly visual culture, where all of us walk around with powerful devices in our pockets and our bags that enable us to access high-quality video content wherever we are. Video now dominates global internet traffic, with social media becoming increasingly video driven.

If you’re a business that is serious about getting noticed and getting your message across, then promotional video content should be high on your list of marketing priorities. In the past, promotional video production was often regarded as a luxury that only larger brands could afford. Now it’s never been easier nor more cost-effective to create high-quality video content for your business.

What exactly is a promotional video and what’s involved with promotional video production?

What is a promotional video?

A promotional video is a powerful tool to help businesses reach and engage with their target audience. It can be used to promote the brand overall, particular products and services, events, special promotions or other corporate occasions. They are designed to be visually appealing, with a range of elements such as product shots, testimonials, voiceovers and music.  

Promotional videos can be serious or lighthearted, but they will be designed to meet the needs and expectations of the target audience while conveying a clear message. They highlight the brand’s unique value proposition and can be used across a range of different channels to increase brand awareness and generate leads.

When considering how to make a promotional video that meets the particular needs of the client, the promotional video production team will usually consider a range of different factors. One factor will be the platform for which it is intended. A promotional video intended for social media may be shorter and more attention-grabbing than a longer video that’s likely to be used in a sales pitch or presentation.

A product demo video may focus on the features and benefits of a product, while a brand awareness video may focus on the company's culture, values, and mission.

Other promotional videos will be created to be adaptable and able to be used across multiple platforms.

Why do we need a promotional video?

As touched upon above, the internet and particularly social media are being driven and dominated by video content. If you’re not creating video content it’s likely that your business will be falling behind in the race to get noticed. For many smaller businesses, video content may simply be occasional updates recorded on a mobile device, but if you’re serious about making an impact, then you need to think professionally.

Promotional videos present your brand, products and services in a visually appealing and engaging way enabling you to get noticed. It has an impact that other forms of marketing cannot replicate and helps you to stand out from the competition. Promotional video makes it easier for you to showcase what it is that makes your business unique.

A promotional video gets you noticed, and when it’s featured on your website and other channels, it can improve your business SEO performance. It helps to establish your credibility and drives engagement. This engagement is critical because the length of time that people spend on your website will at least partly determine how well your website performs in search engine results

Video helps you to build stronger relationships with your target audience, turning casual customers into people who are committed to your brand. Video can help to create emotional connections and can be a more personalised and memorable experience for your target audience.

Promotional videos will form a key part of your broader marketing strategy and will often be central in driving traffic to your website, increasing sales and sign-ups, and turning one-off customers into committed brand loyalists.

If you’re serious about growing your business, then promotional video production is something that you should be investing in.

Are promotional videos effective?

Every year different companies and organisations undertake research into marketing strategies, tools and techniques. And every year they discover that increasing numbers of businesses are using video as part of their marketing strategies and that a majority of those businesses report that it’s been successful.

Creating video content for your business is like having a website. It’s something that every business will need to do. Those who have the greatest success with their video content will have invested more time and creative energy into the process, making use of the services of professional promotional video production companies.

Promotional videos are one of the most effective ways to introduce your brand, showcase your products and services and build customer loyalty.

How long should a promotional video be?

Promotional videos will vary in length depending on what is being promoted, the message that is being communicated and the platform on which it is going to be shared. Some promotional videos will be very short introductory content of a minute or less, others may run to several minutes. More extensive and detailed promotional videos, perhaps for a business-to-business audience, may be significantly longer.

When you work with a professional promotional video production company they will be able to advise about all aspects of the finished product, including what length may be most appropriate to help you meet your goals.

How do you shoot a promotional video?

At a basic level, a promotional video may be a quick video shot on a mobile phone that can quickly be shared on social media, perhaps showing off new retail premises or a product line.

If you’re serious about making an impact with your promotional video, then you need to produce a professional product. In most cases, this will mean working with an experienced video production company like Eight Engines. We understand how to make a promotional video that not only gives your brand the best platform to shine but also meets the highest production standards. Our corporate video production services can help you stand out from the competition.

To find out more about how to make a promotional video for your business that combines creativity with outstanding production values contact the experienced team at Eight Engines today.