Case Study

IBM

Key Points

Client: IBM
Partner Agency: Weber Shandwick
Project Title: Revolutionising Energy-Efficient Data Centers
Location: IBM Hursley, UK
Time Frame: Six weeks from concept to delivery
Objective: To educate an informed audience on the sustainability revolution in green data centres and establish IBM's leadership in green technology innovation.

The Challenge

IBM sought to communicate its cutting-edge advancements in sustainable data centre technologies to an educated and engaged audience. The goal was to explain complex innovations clearly while maintaining credibility, creating a piece that could inform and inspire action.

The project required:

Quick Turnaround: A production timeline of just six weeks.
Long-Form Video Appeal: Crafting a deeper narrative for an informed audience, while ensuring versatility with social media edits for broader marketing efforts.
On-Site Filming: Leveraging the iconic IBM Hursley location to ground the project in authenticity.

The Plan

Eight Engines worked closely with IBM and Weber Shandwick to execute the project efficiently while maintaining the highest creative standards.

Key steps included:

Strategic Content Development: Creating a long-form video that detailed IBM’s innovations, supported by concise social media edits to expand audience reach.
Location Shoot at IBM Hursley: Capturing the essence of IBM's heritage and expertise by shooting on-site, using state-of-the-art equipment to achieve cinematic quality.
Educational Messaging: Tailoring the narrative to engage a knowledgeable audience, balancing technical depth with accessible storytelling.

The Results

Delivered on Deadline: Despite the tight six-week schedule, the project was completed on time, demonstrating impeccable planning and execution.
Versatile Content: The long-form video resonated with audiences at global conferences, while social media edits extended the campaign's reach and impact.
Strengthened IBM's Positioning: The video reinforced IBM's leadership in sustainable innovation, sparking meaningful conversations about green data centres.
Global Engagement: With the video showcased worldwide, IBM successfully educated and inspired its audience on the critical role of sustainability in IT.

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