GM Building of the Year 2023

Key Points

Client: Greater Manchester Chamber of Commerce (GMCC)
Job Type: Property showcase videos
Timeframe: 2-day shoot, produced for the Greater Manchester Property & Construction Awards 2023
Deliverables: 6 individual 30-second videos, one for each nominated property

The Challenge

The GMCC needed to showcase the nominees for the "Building of the Year" award at the 2023 Greater Manchester Property & Construction Awards. Each nominee, including landmarks such as New Victoria, Hello Future (Manchester Museum), and Aviva Studios (The Factory), represented innovation and excellence in Manchester’s property sector.

The task: produce seven punchy, visually engaging 30-second videos, each capturing the distinct personality of the properties, within a tight two-day filming schedule. These videos were to be played live during the event, ensuring each nominee made an unforgettable impression on the audience.

The Plan

To meet GMCC’s goals, we crafted a strategy that balanced logistical precision with creative ambition:

1. Collaborative Planning:
   • Worked hand-in-hand with GMCC to ensure their vision and insights shaped the content.
   • Mapped out an intensive two-day filming schedule to maximise efficiency without compromising quality.
2. Dynamic On-Location Shoots:
   • Filmed at seven iconic locations across Manchester, capturing both architectural details and the broader significance of each property.
   • Used advanced camera techniques to deliver cinematic visuals despite the compressed timeline.
3. Tailored Edits:
   • Designed each 30-second video to highlight the unique essence of the building it represented.
   • Created an energetic, cohesive style suitable for live event viewing, ensuring a consistent wow-factor throughout.

The Results

The videos were a resounding success, bringing energy and sophistication to the awards evening. Each piece of content:

• Amplified the Moment: Captured the audience’s attention with sharp visuals and impactful storytelling.
• Celebrated Excellence: Highlighted the achievements of the nominees and reinforced their place within Manchester’s architectural legacy.
• Strengthened Partnership: Fostered a sense of collaboration and trust between Eight Engines and GMCC.

The glowing testimonial from Lewis Crowe underscores the partnership’s success. By involving GMCC throughout the creative process, we ensured the final content was not only relevant but also reflective of their vision.

Client Testimonial

"Although the list of impressive aspects of the way in which Eight Engines delivered this project would be lengthy, the area that impressed me most personally was their ability to include us fully in all aspects of the creative process. Throughout the development of this content - it never felt as though they were forcing their views/opinion on ourselves, instead they created an interactive, collaborative culture where both Eight Engines and GMCC were partnering to develop relevant content."
– Lewis Crowe, Head of Business Development, GMCC

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