Everyone Else Burns Series 2: EPK

Key Points

Client: NBC Universal
Job Title: Everyone Else Burns Series 2 EPK
Job Type: EPK (Electronic Press Kit) and Social Media Content Creation
Time Frame: 3-day shoot, with full editing and delivery

The Challenge

NBC Universal sought a creative and versatile partner to craft engaging behind-the-scenes content for Channel 4’s Everyone Else Burns Series 2. The goal was to capture the essence of the show while appealing to both dedicated fans and broader audiences across multiple platforms. The deliverables needed to balance cinematic quality and social-media-friendly formats, all within a tight schedule and budget.

The project required innovative ideas that seamlessly connected with the show's unique, religiously themed satire and its comedic charm. Plus, everything needed to feel cohesive, entertaining, and impossible to ignore.

The Plan

Eight Engines stepped in with bold ideas and a clear roadmap to bring the production to life. We proposed a mix of deliverables, including:

• A 13-minute documentary exploring the behind-the-scenes magic of the series.
• Three short-form social media series:
  • A cast-led set tour, highlighting the show's quirky production design.
  • A light-hearted quiz with cast members.
  • A confessional-themed segment inspired by the show’s religious motifs, bringing humor and audience engagement.

Over a focused three-day shoot, our seasoned crew—experienced in both TV and film productions—worked seamlessly on set. We captured interviews, dynamic B-roll, and staged fun moments to align with the planned content formats.

Post-production was equally meticulous. We crafted 29 polished deliverables, ensuring each piece was tailored to its intended platform. This included portrait-oriented videos for social media, subtitle versions for accessibility, and edits that emphasized the show’s unique tone.

The Results

The finished content exceeded expectations, providing NBC Universal with a comprehensive EPK and versatile assets to amplify the reach of Everyone Else Burns Series 2. Key highlights included:

• The Documentary: A 13-minute feature that offered fans an intimate glimpse into the making of the series, achieving high engagement and shares online.
• The Social Media Series: Playful and highly shareable, these pieces captured the cast’s personalities and added layers of fun to the promotional campaign.
• The Deliverables: The 29 versions ensured accessibility, inclusivity, and platform optimisation, driving engagement across all channels.

By managing the project end-to-end, Eight Engines delivered content that was both high-quality and perfectly in tune with the show’s identity. With this success, NBC Universal was equipped to drive buzz and viewer anticipation for the new season.